Hi everyone,
As we approach Christmas and the New Year, we have some important, and exciting, news to share about the future.
After almost 11 years of running elctrc as a family business, growing from a small shop with just two brands to a full specialist showroom, we’ve reached a natural point to look at the next steps. The eBike market has matured, and we want to ensure Brighton and our customers continues continue to have the very best products, service and long-term support.
When assessing the strategic future of the business and with the above in mind, we approached a company that we know well, who were just as excited about the proposal as we were and together, we’ve shaped an exciting plan.
We’re delighted to announce that Fully Charged, one of the UK’s most established and respected eBike specialists, will be taking over our location at Brighton Marina from 1st January 2026.
What this means for you
Although elctrc will be stepping aside, the Brighton Marina store will remain a dedicated premium eBike space. Fully Charged have committed to:
• Continuing service and support for all existing elctrc customers
• Honouring warranties on bikes purchased from us
• Bringing a broader range of leading eBike brands
• Backed by nationwide workshops and technical expertise
• Offering the same high level of care, now with even more resources behind it
This ensures that Brighton riders have strong, reliable long-term support.
Why Fully Charged?
Fully Charged have been one of the leading eBike retailers for several years now and stood out immediately as a great option for the future.
Their approach to the industry mirrors our own:
• Only partnering with top-tier brands
• A genuine passion for quality eBikes
• Deep technical knowledge
• Exceptional workshop standards
• Transparent communication, honest advice, and community-focused values
They’re also one of the most visible eBike voices in the UK, with:
• A major YouTube review channel
• Strong relationships with major European manufacturers. Access to more stock, resources, and technical expertise
• A team dedicated to education, rider support and premium service
For our customers and for Brighton, they were the clear choice.
What happens next
• Jake will continue working in the store under Fully Charged, so you’ll still have a familiar face to look after you.
• Lucy and Graham will be moving on to new personal chapters after over a decade of building the business.
We’re incredibly proud of what elctrc has achieved, and equally proud to hand the baton to a team who can take the location even further,.
A heartfelt thank you
To everyone who has supported elctrc, whether you bought your first eBike with us, stopped by for a chat, recommended us to a friend, or simply rode past with a wave, you’ve shaped our story more than you know.
It’s been an honour serving this city for the past decade.
We’re excited to see the next chapter unfold, and to watch Fully Charged bring even more to Brighton’s growing eBike community.
Graham, Lucy & Jake
elctrc
